CLIENT HIGHLIGHTS
L’Oréal Paris Global, Beyoncé for Infallible Lipstick, Aveda, Revlon, Carol’s Daughter Haircare, Jennifer Lopez for Bright Reveal Skincare, Dark & Lovely, WWD, Volta Wine, GOOP
STRENGTHS
Conceptual development with a keen sense for creative strategy and awareness of cultural trends — emerging intersections between art, music, fashion, media, technology, social networks, politics, etc.
Directing and collaborating with photographers, editors, directors, CGI artists, motion and graphic designers, hair and makeup artists, stylists, casting directors.
Expert in Adobe Photoshop, Adobe InDesign, Adobe Illustrator. Proficient in Adobe Premiere Pro.
FREELANCE ART DIRECTOR
July 2020 — Current
Revlon — 360° campaign development for 2025 product launches including Men’s Series Grooming Tools, Super Lustrous Lipstick and Colorstay Mascara. Aveda (Estée Lauder Companies) — art direction development for Full Spectrum Vegan Haircolor. Digitas (Carefree), Publicis (Coffeemate), Laundry Service (Target)
CREATIVE DIRECTOR
McCann New York, May 2018 — July 2020
Creative lead of global 360° brand campaigns with a deep focus on inclusive storytelling. Oversaw campaign development from concept through execution across all media platforms including hero videos and photography, social content, print, packaging and brand activations. Clients included L’Oréal Paris Global, L’Oréal Paris USA, Dark & Lovely (360° rebrand), Carol’s Daughter Haircare, Netflix (Disclosure documentary), MGM Resorts, Nestlé
ASSOCIATE CREATIVE DIRECTOR
McCann New York + McCann Paris, “
February 2013 — May 2018
Creative lead of 360°campaigns for numerous brands across all beauty categories including color cosmetics, skincare, suncare, haircolor, haircare and hairstyling. Oversaw creative development through execution: Beyoncé for Infallible Lipstick, Diane Keaton for Excellence Haircolor, Jennifer Lopez for Bright Reveal Skincare, Revitalift Laser X3 Skincare, EverPure Haircare, Blake Lively for Préférnce Haircolor, Eva Longoria for Advanced Suncare, L’Oréal Advanced Hairstyling
SENIOR ART DIRECTOR
Gotham/McCann New York
June 2011 — February 2013
Campaign development across multiple skincare and hair brands - Revitalift Skincare, YouthCode Skincare, Age Perfect Skincare, Préférnce Haircolor, L’Oréal Advanced Haircare, Sublime Mousse Haircolor
SENIOR ART DIRECTOR
Arnell Group, New York
March 2007 — June 2011
Art direction + graphic design for 360°brand campaigns — hero videos and photography, packaging, store design, window displays and in-store graphics. Clients included GOOP, ALMAY, Belvedere Vodka, Fontainebleau Hotel, GNC
Miami Ad School
September 2004 — October 2006
Graduate Studies: Art Direction and Graphic Design
Florida State University
September 1999 — December 2003
Bachelor of Science: Merchandising and Buying Operations — Magna Cum Laude
Minors: International Affairs, Psychology
nicholas.bullock@gmail.com
