l’oreal global
brand campaign

The simple idea — evolve the legendary tagline ‘Because I’m Worth It’ to ‘We Are All Worth It’ as a testament and pledge to the new ethos of the largest beauty brand in the world. We asked what beauty and worth mean to extraordinary individuals from around the globe. The 360° campaign included striking portraiture and video vignettes — integrated storytelling from a human point-of-view. Directed by Inez & Vinoodh in April 2016. Casting for this project was a dream come true.

Role: Creative Director
from concept through execution
Director / Photographer: Inez and Vinoodh, Movement: Stephen Galloway, Hair: Stephane Lancien, MUA: Charolette Willer, Styling: Michael Angel, ECD: Martha Brooks, CD: Linda Phillips, Executive Producer: Debbie Dunlap